If you have established your law firm for more than a decade, the chances are that you may be struggling to adapt to the current trend of business digitalization. For your information, such a shift happens in all sectors, ranging from medical services, law firms, architecture, to manufacture. In the legal business, law firm digitalization is the next evolution of lawyer TV advertising. It has become a more complex entity that will require some time before you can be adept in the field.
However, our team has compiled three most efficient digital marketing strategies for law firms. We guarantee that if you follow the tips here, there will be minimum obstacles for your firm to reach more clients.
Finding the Right Hosting Service
We can skip the discussion on web design as long as your web engineer follows the conventional standards. Your page must be user-friendly, efficient to navigate, and must have an intuitive user interface. As for the content, you must hire a capable writer that has the experience of copywriting and content-writing in the law field.
What is more important than those two steps above is finding web hosting for your law firm. You have to entrust your firm’s page to a server that can maintain stability. If your firm is specialized in insurance disputes, litigation, mitigation, divorce, and employment, you can expect high traffic to your web. And during such a surge, having your site go down will decrease your reliability among your potential clients.
Managing Your Social Media
People want your firm to be close to them. And in social media, you can create a digital persona that can be the embodiment of your firm. To achieve it, you have to employ a social media manager. His or her job will be to generate content that are appealing and relevant to the latest issues. It will be better if the contents posted on your firm’s social media are integrated with the articles published on your firm’s official website.
Second, the job of the manager is to respond to all of the messages and inquiries coming from the followers of your firm’s social media account. These days, Instagram and Twitter are the two most popular social media platforms. If you open an account there, you must expect high engagement.
Third, your social media manager must know how to make your social media activities contribute positively to your firm’s searchability on the Internet, otherwise also known as Search Engine Optimization (SEO).
Scheduling Regular Updates
No one wants to visit a dead website. If you do not maintain the engagement of your leads, you can expect a decreasing pattern of visitor’s traffic to your site. And if this situation occurs for a long time, getting back the trust and enthusiasm of your leads will be tremendously difficult. What will be etched on their minds is that your site is unresponsive, inactive, and poorly updated.
The updates should not cover only your content but also your site’s performance and security. If your hosting service shows incompetence, you have to change into a better one. And for the security, it would be better if you get a data protection and recovery service from a different company.